Descriptive Research
“Descriptive research is defined as a research method that describes the characteristics of the population or phenomenon that is being studied. This methodology Focus more or the “what” of the research subject rather than the “why” of the research subject”
Characteristics of Descriptive Research
Quantitative research
Uncontrollable variables
Cross-sectional studies
Basis for further studies
Use of Descriptive Research
To measure data trend
To compare variable
Conduct comparison
To define the characteristics of subject
Methods of Descriptive Research
Survey method
A survey is defined as a brief interview or discussion with individuals about a specific topic. survey research is often used to aces thoughts, opinions, and feelings. Survey research often used to assess thought, opinion, and feelings. Survey research can be specific and limited. Or it can have more global, widespread goals. A survey consists of a predetermined set of questions that is given to a sample. With a representative sample.That is, one that is representative of the larger population of interest. One can describe the attitudes of the population from which the sample was drawn.
Case study
Case studies are analyses of persons, events, decision, periods, projects, or other system that are studied historically by one or method. The case that is the subject of the enquiry will be an instance of a class of phenomena that provides an analytical frame-an object-within which the study is conducted and which the case illuminates and explicates.
Figure 1
Figure shows survey techniques
Table 1
Characteristics of an effective survey and case study
Advantages Of Descriptive Research
Diverse data collection method
Provides through information
Provide high quality data
Quick to perform and cheap
Forms the basis for decision making
The opportunity to integrate the qualitative and quantitative methods of data collection
Disadvantages Of Descriptive Research
Descriptive studies cannot test or verify the research problems statistically.
Research result may reflect certain level bias due to the absence of statistical tests
The majority of descriptive studies are not ‘repeatable’ due to their observational nature
Descriptive studies are not helpful in identifying cause behind described phenomenon
Reference
No comments:
Post a Comment